Letter from the CEO
2018 was a difficult year, with lows and highs. In the end, we came out stronger and better set up to fulfil our mission. The year started well until in March 2018, we lost about 15% of our web traffic due to a Google algorithm update -- the first time we've been hit negatively. At the same time, we decided to remove in-banner video ads from our website to improve user experience, which reduced revenue on top of the traffic reduction. Financially, 2018 was a loss.
At the same time, we made progress on other fronts. We attended several conferences which helped us formulate our vision for how we can help improve history teaching. We started producing articles on the Middle Ages. We partnered up with several other organizations that shared our vision. We created a new search engine for our site. Our editorial team greatly improved its processes to improve the quality of our articles and we focused on speeding up our website and optimizing it for search.
Financial difficulties are part of running any organization and we are happy to have overcome them as well as we have. We've ended up stronger and able to tackle big projects for 2019.
A big thank you to all our supporters, donors and members who help make this whole project possible.
Keep reading below for more details!
Jan van der Crabben, CEO